22 June 2008

Why IKEA is so successful


1. Flat packs




2. The shopping experience - sorry, you'll have to go there to see for yourself!






3. Low cost furnishings & making self-serve FUN (that mirror is $2.99)





4. Their restaurants and I hear the meatballs are yummy
(plus you can take home a pack for your carnivores)






5. The old standby's: BILLY, LACK, POANG (Sorry, not SUMA)







6. The fun bold Swedish patterns



7. Family Friendliness - IKEA designs things for you and your family
(if you want to display it behind glass you can - or you can just get the glass case at IKEA).





8. IKEA keeps my spell check employed.




9. The ads have always been outstanding




10. They send you a catalogue in the mail



The IKEA Way

11. They adhere to environmental standards and take fair trade to heart.



12. Form/Style



13. Function





14. Creativity - ATTENTION IKEA HACKERS!




15. Their showrooms look like home OR it's okay to have things messy





16. Living 10 minutes away from IKEA makes you never, ever want to move.




17. If someone tells you that they never shop there and they would never buy ANYTHING at IKEA...THEY ARE BIG FAT LIARS! Everyone has bought one pack of napkins, a BILLY bookcase, a RIBBA picture frame or had a 50 cent hot dog! These liars are known as "BIG FAT LIARS THAT PRETEND THEY ARE TOO GOOD FOR IKEA!" Ha! We all know that IKEA is too good for these people.





18. They always let kids be kids and grown-ups be kids too.





19. They allowed Mark Malkoff to live in their store. What other retail operation would do this?





20. Because I shop there, they stay in business!





signed, the willow

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